*ADDY Awards are awarded by MAC MICHIANA, which is the local chapter of the American Advertising Federation. MAC Michiana is the leading organization in Michiana for all marketing, advertising and media professionals as well as for college students pursuing studies in the field.

"The ADDY AWARDS are the world's largest and arguably toughest advertising competition, with over 60,000 entries annually. The ADDY Awards recognize all forms of advertising from media of all types, creative by all sizes, and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association conducts the ADDY Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for
the industry.

"The ADDY Awards are unique among other advertising creative competitions in that it is the only competition that includes three levels of judging: local, regional, and national/international."
WIKIPEDIA 2-24-08